Keeping your information safe.
At BusinessHub, we take your privacy seriously. This Privacy Policy explains what personal data we collect, how we use it and the choices you have. Our goal is to be transparent, responsible and respectful in how we handle information across CHS®, EHS®, Obi Assist and our wider platform.
BusinessHub (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal data with transparency. This Privacy Policy explains what information we collect, how we use it, and the rights you have under applicable data protection laws, including GDPR.
If you have any questions, you can contact us at:info@businesshub.com
1. Who We Are BusinessHub is the provider of:
CHS® – Customer Happiness Score
EHS® – Employee Happiness Score
OBI Assist – Operational Business Intelligence Assistant
Supporting services, insights, and operational improvement tools
Data Controller: info@businesshub.com
If required, we may appoint a Data Protection Officer (DPO). Their details will be listed here when applicable.
2. Personal Data We Collect We collect and process personal data to provide our services, improve our products, and communicate with you. The data we collect includes:
a. CHS® (Customer Happiness Score) Data Customer feedback
Sentiment and emotion scores
“Tell us more” comments
Submission time, channel, and metadata
b. EHS® (Employee Happiness Score) Data Employee feedback
Sentiment and emotion scores
Anonymous comments (where applicable)
Timing, category, and input method
c. OBI Assist Data Questions and prompts submitted to OBI Assist
Insights generated based on CHS/EHS data
User interaction data
Operational context shared by users
d. Website & Landing Page Data (via HubSpot) Form submissions
Contact details (name, email, job title, etc.)
UTM parameters
Behavioural analytics (page views, clicks, scrolls)
Device information
IP address & approximate location
e. LinkedIn Lead Gen Forms When you submit a LinkedIn Lead Gen Form, we may receive:
Name
Email address
Job title
Company
Challenges or priorities (custom answers)
Campaign source and engagement data
f. Marketing Engagement Data Emails opened, clicks, unsubscribe actions
Resource downloads
Landing page engagement
Responses to surveys or forms
g. Technical Data Browser type
Device type
Operating system
Log files
Session IDs
3. How We Collect Personal Data We collect data through:
HubSpot forms on our website and landing pages
LinkedIn Lead Gen Forms
CHS® and EHS® digital surveys
Paper feedback cards (digitised into the CHS/EHS system)
OBI Assist interactions
Cookies and analytics tracking
Marketing emails and automations
Customer service conversations
Operational discussions and platform usage
4. How We Use Personal Data We use your data to deliver our services and help you and your business operate more effectively. This includes:
a. Delivering Our Services Calculating CHS® and EHS® scores
Structuring feedback into insights
Powering OBI Assist responses
Providing operational intelligence
Generating recommendations and analysis
Supporting customer and employee experience initiatives
b. Communications & Marketing Sending guides, downloads, and resources
Providing Early Access or Pilot Programme updates
Sharing product updates and insights
Sending relevant operational content
Segmenting audiences for smarter campaigns
c. Improving Our Products Analysing CHS/EHS patterns
Improving accuracy of OBI Assist
Enhancing platform usability
Identifying common operational challenges
d. Business Operations Internal reporting
Security
Fraud prevention
Legal compliance
5. Legal Basis for Processing (GDPR) We process personal data under the following legal bases:
Consent – when you submit a form, opt in to marketing, or download content.
Contract – when we deliver services to you as a customer.
Legitimate Interests – for product improvement, analytics, and business communications.
Legal Obligation – where necessary for compliance.
6. How We Share Data We do not sell your data.
We may share data with trusted service providers when required to deliver our services:
HubSpot – CRM, marketing automation, landing pages
LinkedIn – advertising and lead syncing
Cloud hosting providers (e.g., AWS or equivalent)
Analytics tools (e.g., GA4, Hotjar, if used)
Support tools (e.g., Intercom, Zendesk, if used)
IT, security, and infrastructure partners
All partners operate under strict data processing agreements.
7. International Data Transfers Some providers store or process data outside the UK/EU (for example, HubSpot in the U.S.).
When this happens, we rely on:
Standard Contractual Clauses (SCCs)
UK Addendum (where applicable)
Provider compliance frameworks
We ensure all international transfers follow GDPR requirements.
8. Data Retention We retain personal data only as long as necessary:
Marketing contact data — until withdrawn or inactive for 24 months
Platform usage data — duration of customer relationship + 12 months
CHS/EHS feedback — anonymised for long-term insight
Analytics data — typically 26 to 38 months
If you request deletion, we will erase your data in accordance with GDPR.
9. Your Rights (GDPR) You have the right to:
Access your data
Correct inaccurate data
Request deletion
Restrict processing
Object to processing (including marketing)
Withdraw consent at any time
Data portability
Complain to the Information Commissioner’s Office (ICO)
To exercise your rights, contact: info@businesshub.com
10. Cookies We use cookies to improve your experience, analyse website performance, and provide personalised content.
You can manage cookie preferences via our cookie banner at any time.
11. Security We take appropriate technical and organisational measures to protect your data, including:
Encryption
Access controls
Secure hosting
Staff training
Regular audits and monitoring
No system is 100% secure, but we continuously improve our controls.
12. Updates to This Policy We may update this Privacy Policy occasionally. Changes will be posted on this page with an updated date.
13. How to Contact Us BusinessHubinfo@businesshub.com