Meet Obi Assist

Your Intelligent Growth Companion

Obi Assist™ transforms emotion into insight you can act on.

Discover Obi Assist

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The AI That Turns Insight Into Action

Obi Assist is the interactive side of Operational Business Intelligence - your always-on guide inside BusinessHub.

It turns analysis into action, translating CHS® and EHS® insight into clear next steps for every leader and team.

Here’s what it does:

  • Listens and learns - constantly monitors real-time feedback from customers and employees.
  • Identifies priorities - pinpoints which trends or emotional drivers need attention first.
  • Recommends actions - offers concise, evidence-based suggestions that fix what matters most.
  • Automates insight - delivers instant summaries, alerts, and reports you can share in one click.
  • Drives alignment - sends gentle nudges or weekly focus notes that keep teams moving together.

Think of it as your operational co-pilot, an emotionally intelligent assistant that explains why something changed and what to do next.

The Engine Behind the Accelerator

Throughout the 12-week pilot, Obi Assist acts as the intelligence layer, translating CHS® and EHS® data into weekly insight, clarity and action.

Leaders can simply ask:

  • “What’s driving unhappiness this week?”
  • “Which quick fix would have the biggest impact?”
  • “Where are we seeing progress already?”

Obi Assist listens, analyses and guides every decision, helping participants prove that data-led empathy drives measurable performance.

By Week 12, Obi Assist generates a complete Proof of Progress report - a living story of how happiness became growth in your business.

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Act On What Matters

Insight only works when it leads to change. Once Obi identifies the "why", BusinessHub delivers clear, role-based recommendations.

For Operations

Spot and fix the friction that slows teams down.

Obi Assist highlights process bottlenecks, communication gaps and operational pain points before they escalate - turning everyday frustrations into opportunities for continuous improvement.

For HR

See what’s driving morale, motivation and culture.

EHS and OBI together surface early signs of disengagement or recognition gaps, helping you act quickly to support your people, strengthen retention and build a culture that performs.

For CX / Marketing

Amplify what makes customers happy.

Obi Assist helps you see the emotional drivers behind loyalty and advocacy. By linking CHS data with real customer sentiment, it shows what’s working and where small improvements can create lasting impact on brand experience and spend.

Leaders can then prioritise improvements based on emotional and operational impact - creating alignment between teams and departments.

Grow & Measure The Results

The loop closes when change becomes visible.

BusinessHub continuously tracks progress across both CHS® and EHS®, giving leaders a measurable view of growth.

When actions are taken, the system monitors how they affect customer and employee happiness, and overall performance.

That’s how BusinessHub helps organisations grow happier, higher-performing, and more connected over time.

See Why It Matters
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The BusinessHub Feedback Engine

Everything in BusinessHub is Connected

Obi Assist Growth Engine

Why Leaders Love The Process

It's simple

One question, one insight, one action.

 

It's real-time

No waiting for quarterly reports.

 

Its connected

Customer and employee feedback, together.

 

Its actionable

Powered by Obi recommendations.

Experience the full BusinessHub loop in action

See how CHS®, EHS® and Obi Assist connect emotion to performance.

Join The 12 Week Pilot Programme