Ellie Grubb

An image showing the connection between customer and employee feedback

2 min read

Why Customer and Employee Feedback Must Be Seen Together

Most organisations treat customer feedback and employee feedback as two completely separate things. Customer teams focus on satisfaction, loyalty and experience. HR and people teams focus on engagement, wellbeing and culture. Each collects its own...

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Conceptual image showing how unstructured feedback creates noise instead of insight

2 min read

Why Feedback Without Structure Creates More Problems

Most organisations actively encourage feedback. Customers are asked for reviews, employees are asked for opinions and surveys are sent regularly. On...

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Business Analysts sitting around laptops in head office discussing business performance.

2 min read

Operational Intelligence vs Business Intelligence: What’s the Difference?

Many leaders assume that operational intelligence and business intelligence are the same thing, or that one is simply a modern name for the other....

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Leaders round a table discussing how to maximise operational intelligence.

2 min read

What Is Operational Intelligence (And Why Leaders Need It Now)

Operational intelligence is the ability to understand what's happening across an organisation in real time, recognise meaningful patterns as they...

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Desktop with a laptop showing that dashboards help with decision-making

2 min read

Why Dashboards Don’t Lead to Better Decisions

Dashboards have become a central part of modern business. Almost every organisation has them. Performance dashboards, operational dashboards,...

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Conceptual image representing business data creating noise rather than insight

3 min read

Why Most Business Data Creates Noise Instead of Insight

Most organisations today are not short of data. They are drowning in it. Dashboards, KPIs, reports, surveys, reviews, spreadsheets and analytics...

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Inside the boardroom image showing operational discussions between leaders.

2 min read

What Does Operational Clarity Really Mean in Practice?

Operational clarity is the ability for leaders to clearly understand what is happening in their organisation right now, why it is happening, and what...

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